The last time we saw any statistical data on overall awareness of intellectual property issues, it seemed that awareness of copyright and trademarks was quite appallingly low – and actual accurate knowledge about them was a very rare thing indeed. Surprisingly few people seem to know their way around the don’t-do basics, and with record numbers of trademarks being registered in recent years, it is actually nice to see that some online operators have got a firm grip on things this year. Honestly, if you tossed a press release on our collective desk touting your virtual environment or MMOG having items or outfits available in support of the 2010 FIFA World Cup South Africa[TM] ..

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Online operators avoid balls-up with football trademarks
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